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TEST
Are you tired of all the hype about
Internet marketing and finally ready to move forward with your online business?
You may be one simple 'tweak' away from spectacular financial
success and not even know it
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"Takes the mystery out of
Internet marketing"
"The Smart Beginners Home Study Course takes the mystery out of
Internet marketing. It is unintimidating. The techniques are in
plain English, simply done step by step. The visuals are especially
good. But the audios enhance the course because it makes us know
what to do once we've gotten the product and built the site...direct
marketing and the bigger picture.”
-Patty Rutkowski, Lombard, IL (Chicago)
WalkingOffCalories.com
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Time: 11:54 AM
Dear Fellow Entrepreneur,
Do you feel like everywhere you turn someone else
is telling you something new that you absolutely must do if you want to make
money online?
Do you find yourself listening to one person and
starting to follow their advice but then you find someone else whose advice
sounds just a little bit better so you start to follow them and then another
person comes along with another new idea...
You know the story.
You feel like you’re going in circles and you
wonder if you’ll ever really start making money online.
If that’s not bad enough, those you love and care
for can’t quite understand what it is you’re trying to do. Their eyes
glaze over when you talk about the world of online marketing and in many cases,
since they don’t understand, they aren’t very supportive of your efforts.
You feel alone…not sure where to turn or who to
trust.
Arrgh...
Some days, you could almost scream from the frustration.
I know from my own personal experience how
frustrating this can be. I’ve been there and it wasn’t pretty…
The good news --- yes, there’s always good news
--- is that it doesn’t have to stay this way. Honestly, the best thing you
can do for yourself right now is to choose a path and see it through.
If you are a person who has purchased many different online
marketing courses and spent way more money than you want to admit trying to keep
up with the latest trends, then the best thing you can do for yourself is to

Take a serious look at where you want to go with
your online business and
then based on the information you have today, choose one path to follow and see
it through.
If you already have a solid Internet marketing
course that teaches the basic fundamentals in an easy to understand and easy to
follow manner, then read no further. Take out the course, create a plan of
action for yourself to help you get through it and get started now.
Now!
I mean that.
I
know you’re used to being told
“you have to buy this to succeed”...
but I’m telling
you that’s not necessarily true.
If you already have good material
and you have confidence in the source, then why aren’t you using it?
Take it out and get started today.
If not…
If you haven’t found the program that’s right for you and you’ve been waiting
for someone to take you by the hand and give you a step-by-step guide that shows
you what you need to do to finally get your online business where you want it to
be, then keep reading.
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The real secrets of the Internet business
revealed
Every business has its secrets - its special 'tricks of the trade,' - techniques and tactics that
real money makers don't want other people to know about. But you're not going to find them in eBooks
or at the typical Internet 'get rich quick' seminar.
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"The truth is that trying to build a real Internet business from the advice that's
floating around on the Net these days is like trying to build a new car from parts you
scavenge from a junk yard."
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It's almost impossible to figure out what is and what isn't good advice.
It's time to do something about that...
Announcing
the Smart Beginners Internet Marketing Home Study Course
This course
is about making
money now
After working with many online marketers, I've developed a good
feel for where and how most people get 'stuck.'
Part of the reason new Internet entrepreneurs get stuck is because they don't have enough information to go forward. Or, worse yet, the information they've been given is faulty or incomplete or both.
Unfortunately, an awful lot of Internet marketing education these days falls under this category.
The bottom line is you can't make money if you're stuck and a big part of the
Smart Beginners course is to get you 'unstuck' and productive as fast as possible.
Unlike other courses that load you up with disconnected facts, many of which are out dated,
the Smart Beginners course is designed to be comprehensive and up-to-date.
In fact, we’ve updated it
three times since it was created.
The goal of the Smart
Beginners course is simple. It's to
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Blast away all the Internet marketing myths that may be
holding you back
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Replace those myths with facts and real life
truths about how the Internet business really works
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Show you the exact tools you need to operate a
successful Internet business and how to use them for maximum profit
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Give you a step-by-step SYSTEM you can follow to
improve your existing business or to get your new online business up and
running and making money in the shortest time possible
It all adds up to increasing your sales and profits
as fast as possible, or if you're looking for a business to start, showing you how to put your first business together so that it starts off on the right foot.
The first
comprehensive A-to-Z solution for Internet marketing newbies
The Smart Beginners
Internet Marketing Home Study Course was created by Ken McCarthy, an Internet
marketing veteran who has been online since the early 90's and been in direct
marketing for over 25 years, and two “newbie” turned pro online marketers, Howie Jacobson (author of the best selling Adwords for Dummies
book) and Cindy Kappler (that's me).
The truth is, the basic
tools of Internet marketing are relatively straightforward and easy to learn -
but unless you have someone show you exactly how to use them, it could
literally take you years to find, test and sort them out on your own.
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Introducing the Internet
Marketing
for Smart Beginners Faculty
Ken McCarthy - Creator of The
System Seminar
Ken
sponsored and organized the first seminar ever held on the subject of web
marketing in 1994.
His students and colleagues played formative roles in some of the
Internet's biggest success stories: Netscape (Marc Andreessen), Yahoo (Ed
Niehaus), Amazon (Steve O'Keefe), and HotWired (Rick Boyce).
Since 2002, Ken's primary focus has been on educating small businesses
and boot-strap entrepreneurs. He is the organizer of the annual well-known
and highly acclaimed SYSTEM Seminar for Internet marketers and the creator
of the Internet Marketing for Smart Beginners home study course.
Howie Jacobson
Howie
is a six-time SYSTEM graduate, a certified SYSTEM Instructor, a marketing
coach, and a longtime educator. He's also one of the coaches in System grad
Perry Marshall's advanced Internet marketing program.
In addition to his work with the SYSTEM Smart Beginners program, Howie is
the author of "Leads into Gold," a direct marketing home study course for
small businesses.
Howie is also the author of the best-selling AdWords for Dummies
book.
Cindy Kappler (that's me!)
I'm
a six-time SYSTEM Seminar graduate and a certified SYSTEM Instructor.
In addition to my work
with the SYSTEM Smart Beginners program, I’ve co-authored two Internet
marketing products with Yanik Silver - "Web Ad Magic" and "Online Marketing
Secrets Uncovered", and developed several niche market products as well.
I coach Smart Beginners through our free
weekly Smart Beginner
Coaching calls and our Smart Beginner coaching website.
I spend my “free time”
chasing after my five young children, running my online businesses and
serving as the neighborhood chauffeur. For me, Internet marketing is an
excellent way to balance being an entrepreneur/business owner and a
full-time mom.
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Why the name Smart Beginners?
First, because it describes the kind of 'newbies' who show up at Ken's System
Seminars: smart, enthusiastic, and ready to work hard. The progress these folks
make in a short period of time is nothing short of amazing.
Second, beginners who work hard, think smart and do what they learn
are the ones who succeed. The Smart Beginners course is built around
making sure you know the fundamental skills needed to succeed online. It's
also built on the premise that you have to take action to see success.
That's why we teach you what to do, show you how to do it and then give you
step-by-step actions so you can get it done.
What you'll learn
in the Smart Beginners Course
We've identified THE FIVE KEY INGREDIENTS that are essential for success in any business online or off,
but are missing from virtually every Internet marketing course we've checked out.
Very simply, the reason many people don't succeed in Internet marketing is because they're missing one or more of these key ingredients:
- KEY INGREDIENT #1: Understanding what the Internet business is really all about
This is where at least 90% of the people who fail in Internet marketing miss the boat. They spend
thousands of dollars and burn countless hours going down dead end streets and blind alleys because
they're missing this information.
As far as I know, there is no other place to go to get all the content we share in in this course.
- KEY INGREDIENT #2: Knowing how to find and pick the right opportunities
This is the single most important skill in marketing. Get this right and the rest is easy. Get it wrong and nothing will work.
- KEY INGREDIENT #3: Turning traffic into money and getting the traffic you need
This single ingredient is probably worth ten times the price of the entire HOME STUDY course.
It answers all the basic questions people have about this essential part of Internet marketing.
- KEY INGREDIENT #4: Getting set up with the right tools
Over half of the questions I get from Internet marketers have to do with tools, which ones to use and
how to use them. Smart Beginners will get you started on the
right foot and put the right tools in your hands.
- KEY INGREDIENT #5: Putting your progress on auto-pilot
For a lot of people, running their own business is like having a low paying, high pressure job.
It doesn't have to be this way. The key to avoiding this is planning.
The old saying is true: "If you fail to plan, then you plan to fail." But in this case,
we're not talking about traditional business plans. (In fact, you'll learn why a traditional business plan is a waste of time in this business and what to do instead!)
From a newbie to a pro in five easy lessons
The Smart Beginners course takes you
by the hand and accomplishes all this with you in just
five fact-filled, no nonsense, jargon-free lessons.
That's right.
It takes only five sessions to
completely transform yourself from a total Internet marketing
'newbie' to a Smart Beginner who is ready and 100%
equipped to start making money on the Internet.
(In fact, you can even start making money after
your very first lesson.)
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An MBA
says: "Two thumbs up."
"I wish that The System Smart Beginners Course was the first info product that I ever purchased.
It would have
shaved off years of my learning curve. This is a MUST HAVE for any beginners
wanting to start the smart way."
-Deric Neufeld, MT
DJN Direct
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The System Smart Beginners Course features
The single most important thing
you need to know about making
money online
How to find hungry audiences
for your products
How to test your market so
you make money from the 'get go'
How to maximize traffic to
your site
How to create super high
conversion rates
The Internet Marketing for Smart Beginners Home Study Course includes:
- A comprehensive manual (263 pages, to be exact including a detailed
Table of Contents and a Glossary)
- Five CDs that lay out each step of the process of successful
Internet marketing
- Fifteen videos you play on your PC that show you screen-by-screen exactly
how to use the same free and low cost marketing tools that
Internet millionaires build fortune-gushing web sites with
- A step-by-step
guide that tells you each action you need to take
- An invitation to join the elite, super-secret System Club
that puts you in touch with some of today's greatest business
minds on and off the Internet
- Access to the Smart Beginners coaching website and the Smart Beginner
coaching calls. You'll find a wealth of information on the coaching
website - all of it designed to help you take what you learn in the Smart
Beginners course and move to the next level. The coaching calls keep you
up-to-date on Internet strategies and techniques and ensure you have a place to
go where you can interact with other people who are doing the same thing your
doing and asking many of the same questions you're asking.
If you want to make dramatic improvements in your
business now... if you want to make sure you're getting your Internet business off on the best
possible foot with an absolute minimum of wasted time and money, the Smart
Beginners course is your best option.
Here are just a few of the things you'll learn from the Smart Beginners course:
The #1 secret ingredient in every successful Internet marketing business - and the one the 'guru's never ever talk about
How to get a crash course in the world's most advanced marketing strategies for less than $100
Why it's just as easy to make a lot of money as it is to make a little (in fact, it's easier.)
The worst kind of products to sell - how to avoid the deadly trap that cripples the income potential of most would be entrepreneurs
The best products to sell online and the secret of how to find them
A simple plan for engineering marketing success - it's so simple that most people overlook it and it's right under their nose
Important ways that the Internet is different from any other business and important ways that it's the same (Some very successful business people have lost millions by not understanding this. On the positive side, beginners who 'get' this have made fast fortunes.)
Why being dumb and lazy is an asset in Internet marketing (Strange, but true)
Twelve simple ways to easily increase the sales or any product or service online or off
The whole story about search engine marketing and
pay-per-click advertising. It's the easiest way to make money online if you really know what you're doing. The easiest way to lose money if you don't.
Getting other people to sell for you online - how it really works
The easily corrected mistake that
dooms most would-be Internet marketers to failure
before they even start
The first thing top Internet marketing pros do before they even dream of investing time or money in a project and why it gives their project a super high success rate
The three fundamental personal characteristics every successful entrepreneur has and how to develop them in yourself
A simple but intensely effective formula for figuring out how to improve the results of your business rapidly
Ways to make money on the Internet without starting your own business
The #1 mistake most Internet marketers make with their traffic
How to find out if there is enough traffic to support your business idea
before you start your business (you can use this trick to generate new traffic for existing businesses too.)
The Internet Marketing for Smart Beginners home study course
covers everything
the other courses, tele-seminars and eBooks leave out
The Smart Beginners course will allow you to get all the fundamentals
you need from the comfort and convenience of your own home. You can learn
at your own pace
and absorb what you need to know to make money online in easy-to-digest,
bite-sized pieces.
And,
you'll start earning a return on your Smart Beginners investment immediately
One of the biggest concerns we hear from Internet marketers is frustration at
the high cost of many products and services. So we've priced the Smart Beginners course so that it's available to practically anyone who is serious
about learning Internet marketing for real.
Not only that, but Ken's doing something that his accountant tells him is crazy.
Remember when I told you he's the founder of the System Seminar? It
attracts the world's most talented and successful online marketers each year.
They come as faculty members to teach and as participants to learn.
The System Seminar is an invitation-only Internet training. But as a Smart
Beginner, you're invited and look what Ken is doing...
He's going to rebate 100% of the investment you
make in the Smart Beginners course with SYSTEM BUCKS

What are SYSTEM BUCKS?
System Bucks are real, spendable dollars you can use to attend future System Seminars.
Here's how the SYSTEM BUCKS credit system works
1. Sign up for the Smart Beginners Internet
Marketing Home Study course
2. Pick either the full pay or the payment plan
3. Every penny you invest in your Smart Beginners course automatically becomes a credit in your
SYSTEM BUCKS account which you can apply to any
live System training.
By getting the Smart Beginners course
you'll not only be advancing your Internet business
right now, you'll also be accumulating savings for future System trainings.
In other words, every dollar you spend on the Smart Beginners course will
do double duty!
Can you point me to any other investment you can make today that will let one dollar do the work of two?
I can't think of one... and that's why I say, you'll get an
immediate return on your Smart Beginners investment.
Smart Beginners is NOT just for beginners
I don't know what your plans are. You may already have a business
on the Internet now and may be looking for
more cash. Or may be you are just getting started and want to make sure you
get going on the right foot.
Surprisingly, this course has proven to be helpful to both kinds of people.
We made sure we stayed on
solid ground. No blue sky projections, no technical double talk, no theoretical "what ifs?"
Just the facts and nothing but the facts. How the money is being made -
and most important - how you can join the party with
maximum speed, minimum hassle, and virtually zero risk.
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"I've already made over a million dollars online, but
The Smart Beginners Course opened my eyes and taught me a lot"
"Thank you for The System Smart Beginners Course. It puts together quality information that cuts through
all of the Internet hype and gets right down to the core of what is actually important to succeed.
Our firm made more than 7 figures off of Ebay alone last year and despite doing that well
on the Internet I am embarrassed to say that we did not do any Internet marketing outside of the online auctions.
The reason that we neglected to expand our business
is because of the lack of real concise information that we could trust. As a busy business owner
with very little time on my hands I simply could not afford to waste time
with information that we could not trust.
We feel confident that by utilizing the techniques in The System Smart Beginners Course
we should be able to double or triple our existing sales figures. It boils down the skills required to succeed and
simplifies the entire process of Internet marketing.
- Scott Zetlan, FL
Fitness Bargains
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There will be many personal fortunes made in the next few years on the Internet.
Unlike the razzle-dazzle hype-driven "dotcoms" of the "go go" 90s, these will be quiet, solid
fortunes that won't disappear with the first stiff breeze.
But that's not the only reason for mastering the Internet business.
Unlike any other business I know, the Internet gives you the option of building a business around your life style.
Some of my colleagues are highly ambitious and are building empires for themselves complete with
big staffs, offices and even their own warehouses.
Or you can take a laid back approach and be content with a simple, easy-to-run business
that gives you plenty of time to goof off without taking a pay cut.
If you're a mom like me, you can give up your 9 to 5 job and work from home
when the kids are at school or tucked snugly into bed.
It's a nice decision to be able to make.
Don't Forget the FREE Smart Beginner
Coaching Calls
What would it be worth to you and your business to have a coach by your side,
giving you tips and advice, and answering your questions as you set up and grow
your online business? As a Smart Beginner, you're invited to participate in our Smart Beginner
coaching calls. During each call, we answer your questions and we share
new tactics and strategies that will help you grow your business even faster.
You'll get access to future calls AND access to all of the recordings and
presentations that have already been done. Just log into the Smart
Beginner Coaching site
and the information is at your fingertips. I run the calls and present the information
myself or invite
a guest expert to share their expertise and knowledge. To date, we've held
28 coaching calls so there's a wealth of information waiting for you in addition
to what you'll find in the Smart Beginners course.
Here's what other Smart Beginners have to say about the Smart Beginner
Coaching calls:
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"It is great to hear that I am not the
only one that is trying to learn a
bunch of this info."
"I learn what others are
interested in and learn that many of the questions they have, I also have. Most
of the calls that took place were recorded and I was able to listen to them a
number of times before I was actually able to get on a call. It is great to hear
that I am not the only one that is
trying to learn a bunch of this info.”
- Robin Murray
Powell River
BC Canada
www.westviewhomeandyard.com
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“Cindy gives great information and
tips to help you be wiser about your internet marketing."
“Cindy gives great information and tips to help you be wiser about your
internet marketing. One tip she said was to always document any process
that takes a few steps so when you need to do it again you'll easily know
what you did. Honestly, I haven't done this, but intend to as I've already
forgotten how I've done certain things. Her suggestions on keyword
research were helpful too. I intend to follow through on them.”
- Michael Neuendorff
Seminar Leader & Consultant, MNK Group www.debtfreerevolution.com |
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"Cindy,
and the camaraderie,
is very motivating!"
"Cindy is thorough. She does an excellent job of preparing
for each call. She has changed the format a little, which works well, and
she picks good topics for focus. Cindy explains everything in
"wannabe-geek" terms that are easy to understand. She does an amazing job
with questions, always researching answers to share more info later.
Cindy, and the camaraderie, is very motivating! These coaching calls could
not have come at a better time in my life & career! Thank You, Cindy, for
your hard work and for dedicating your Saturdays to us beginners!”
- Nina Schnipper
www.PainFreeU.com |
On the Smart Beginners Coaching site, you'll find recordings, Powerpoint
presentations and PDF documents containing detailed, step-by-step information about
creating an ebook, adding audio to your website, driving traffic with articles,
copywriting and much much more.
Once you get the fundamentals down, the materials on the Smart Beginners Coaching site will keep
you moving at a fast and easy pace.
One More Bonus...
It's important to me that when you make an investment in the Smart Beginners
course, I make an investment in you. Starting the second week of February,
the first Smart Beginners Fast Track coaching program begins. As a
Smart Beginner there is no charge to participate. You'll be invited to six
weekly teleconference calls. Prior to each call, you'll receive an assignment
that follows right along with you're learning in the Smart Beginners course.
During the teleconference, I'll review the assignment and answer your questions.
Then, I'll be holding your feet to the fire to get your assignment done.
What does getting your assignment done mean to you? It means you are
taking the steps you need to take to get your online business up and running or
moving to the next level.
I will do everything I can to help you succeed.
Why would I do this? Honestly, I've been where you are and it isn't
necessarily fun. But I've been fortunate and I know it -- when I needed
help, someone who knew more than I did was always willing to give me their time
and their advice. I believe what goes around comes around. So, it's
time for me to repay the folks who willingly helped my by doing the same for
you.
No one can guarantee your success, especially in the wild and woolly
world of the Internet, but I can and do guarantee that this program
is like nothing you've ever seen before.
It is deeper, broader, more detailed, more wide ranging, more practical and more immediately
useable than anything on the market today.
That's a pretty strong claim so let me back it up with something real: money.
Obviously this course comes with the usual 30 day money back guarantee. Hey, I'm no hero,
that's the law. But let me sweeten the deal a little to make sure that...
You won't be risking a thing - I will
Here's the deal:
If in the next year, you come across anything related to Internet marketing
"how to" that beats the contents of this course for value, thoroughness and usefulness,
I'll refund your money cheerfully in full.
That's a
one year guarantee.
And I know I can afford to make
it...because I already know how well this course works in the real world.
Before the Smart Beginners course was made available to the general public,
it was quietly made available for sale to nearly one hundred
friends, colleagues, and clients. They were asked to put the course through a "test run" before
we dared to
unleash it with such an outrageous, unprecedented guarantee.
Our return rate so far: zero percent.
On the other hand, many of them e-mailed, faxed, telephoned or mailed in a testimonial without
even being asked. In fact, one out of every five. If you've ever sold anything in your life, you know
that that just
doesn't happen very often with any product.
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"Detailed, clear, easy-to-follow"
"Within a week of launching my site subscribers were signing up for my
e-zine.
The detailed, clear and easy-to-follow information in The System Smart Beginners Course about
how to precisely
define your market and make Google ads and autoresponders really work is
invaluable.
The Smart Beginners Course makes it easy to implement ideas that really work. No jargon, no tekkie-speak and no
down-the-nose
patronizing; just plain easy-to-understand English.
- David Ferrers,
United Kingdom
www.the-golf-bandit.com
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"Turned a $69.00 ad into $1,436.78 profits"
"I used Ken's methods that he outlines in the System Smart Beginners Course to develop a
low-cost way to attract customers to my roofing business.
Ken's idea of urgency and finding the right market lead me to invest a total
of $69, got a response rate of 5.2% and earned $1,436.78 and best yet had 7
new roofing jobs this Spring from the customers I met last Fall!! I was
hoping to break even but the response was better than I had expected!!"
- Larry Sullivan
Amherst,N.Y.
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"The first lesson paid for the whole course"
"I have finished The System Smart Beginners Course.
Just following the guidelines in the first lesson has brought me business.
I don't even have a decent website yet. However, I really "get" that a
website is useless with out the basic business and marketing fundamentals
that Ken has elegantly "hammered" into my head. Best of all, thanks to Ken I know exactly what to do
next."
- John Gallagher
Hamilton, Ontario
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If you've ever had even the slightest inkling that there might be an opportunity for you on the Internet,
this program will do more to help you turn that dream into a reality that anything else I know of.
I guarantee it.
To your success,
Cindy Kappler, co-creator
Smart Beginners Internet Marketing Home Study Course
P.S. Why is this program being made available at such a reasonable price when others that
offer much less are are so expensive? Purely selfish reasons I assure you. I like having
customers for life.
P.P.S.
Remember, every dollar you invest in the The Smart Beginners Home Study Course
becomes a SYSTEM BUCKS credit that you can apply
dollar-for-dollar against tuition to future System Seminars.
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"On track and thorough"
"I am a 6-figure, successful Executive Recruiter. I have been inundated with Internet strategies,
ezines and information products on marketing, copy writing, and Internet marketing from well-known professionals
but did not know where to begin. As a beginner,
I was absolutely overwhelmed.
The Smart Beginners Course was the most I had paid for
an information product, by far. However, I did not blink about getting it. I felt if
Ken couldn't make the material clear and simple, no one could.
Immediately upon
reviewing my Smart Beginners Course I knew that this was the program for me, and
that I got my monies worth. It really delivered.
Ken has excellent
teachers as part of his program, and he kept the teachers on track. Ken never
assumed you knew something. He always had the material explained clearly and thoroughly.
I am now, with confidence, beginning to
build my successful online businesses."
- Norman Lieberman, MBA, CA
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