TEST

Are you tired of all the hype about
Internet marketing and finally ready to move forward with your online business?

You may be one simple 'tweak' away
from spectacular financial success
and not even know it

 


"Takes the mystery out of
Internet marketing"

"The Smart Beginners Home Study Course takes the mystery out of Internet marketing. It is unintimidating. The techniques are in plain English, simply done step by step. The visuals are especially good. But the audios enhance the course because it makes us know what to do once we've gotten the product and built the site...direct marketing and the bigger picture.”

-Patty Rutkowski, Lombard, IL (Chicago)
  WalkingOffCalories.com

 

Time: 11:54 AM

Dear Fellow Entrepreneur,

Do you feel like everywhere you turn someone else is telling you something new that you absolutely must do if you want to make money online? 

Do you find yourself listening to one person and starting to follow their advice but then you find someone else whose advice sounds just a little bit better so you start to follow them and then another person comes along with another new idea...

You know the story.

You feel like you’re going in circles and you wonder if you’ll ever really start making money online.

If that’s not bad enough, those you love and care for can’t quite understand what it is you’re trying to do.  Their eyes glaze over when you talk about the world of online marketing and in many cases, since they don’t understand, they aren’t very supportive of your efforts.

You feel alone…not sure where to turn or who to trust. 

Arrgh...
Some days, you could almost scream from the frustration.

I know from my own personal experience how frustrating this can be.  I’ve been there and it wasn’t pretty…

The good news --- yes, there’s always good news --- is that it doesn’t have to stay this way.  Honestly, the best thing you can do for yourself right now is to choose a path and see it through. 

If you are a person who has purchased many different online marketing courses and spent way more money than you want to admit trying to keep up with the latest trends, then the best thing you can do for yourself is to  

Take a serious look at where you want to go with your online business and then based on the information you have today, choose one path to follow and see it through.

If you already have a solid Internet marketing course that teaches the basic fundamentals in an easy to understand and easy to follow manner, then read no further. Take out the course, create a plan of action for yourself to help you get through it and get started now. 

Now!

I mean that
 

I know you’re used to being told
“you have to buy this to succeed”...


but I’m telling you that’s not necessarily true.
 

If you already have good material and you have confidence in the source, then why aren’t you using it? 

Take it out and get started today.

If not…

If you haven’t found the program that’s right for you and you’ve been waiting for someone to take you by the hand and give you a step-by-step guide that shows you what you need to do to finally get your online business where you want it to be, then keep reading.
 


The real secrets of the Internet
business revealed

Every business has its secrets - its special 'tricks of the trade,' - techniques and tactics that real money makers don't want other people to know about. But you're not going to find them in eBooks or at the typical Internet 'get rich quick' seminar.
 

"The truth is that trying to build a real Internet business from the advice that's floating around on the Net these days is like trying to build a new car from parts you scavenge from a junk yard."

It's almost impossible to figure out what is and what isn't good advice.  It's time to do something about that...

 

Announcing the Smart Beginners Internet Marketing Home Study Course

This course is about making money now

After working with many online marketers, I've developed a good feel for where and how most people get 'stuck.'

Part of the reason new Internet entrepreneurs get stuck is because they don't have enough information to go forward. Or, worse yet, the information they've been given is faulty or incomplete or both.

Unfortunately, an awful lot of Internet marketing education these days falls under this category.

The bottom line is you can't make money if you're stuck and a big part of the Smart Beginners course is to get you 'unstuck' and productive as fast as possible.

Unlike other courses that load you up with disconnected facts, many of which are out dated, the Smart Beginners course is designed to be comprehensive and up-to-date.  In fact, we’ve updated it three times since it was created.    

The goal of the Smart Beginners course is simple. It's to

  1. Blast away all the Internet marketing myths that may be holding you back
  2. Replace those myths with facts and real life truths about how the Internet business really works
  3. Show you the exact tools you need to operate a successful Internet business and how to use them for maximum profit
  4. Give you a step-by-step SYSTEM you can follow to improve your existing business or to get your new online business up and running and making money in the shortest time possible

It all adds up to increasing your sales and profits as fast as possible, or if you're looking for a business to start, showing you how to put your first business together so that it starts off on the right foot.
 

The first comprehensive A-to-Z solution
for Internet marketing newbies

The Smart Beginners Internet Marketing Home Study Course was created by Ken McCarthy, an Internet marketing veteran who has been online since the early 90's and been in direct marketing for over 25 years, and two “newbie” turned pro online marketers, Howie Jacobson (author of the best selling Adwords for Dummies book) and Cindy Kappler (that's me). 

The truth is, the basic tools of Internet marketing are relatively straightforward and easy to learn - but unless you have someone show you exactly how to use them, it could literally take you years to find, test and sort them out on your own.

Introducing the Internet Marketing
for Smart Beginners Faculty

Ken McCarthy - Creator of The System Seminar

Ken sponsored and organized the first seminar ever held on the subject of web marketing in 1994.

His students and colleagues played formative roles in some of the Internet's biggest success stories: Netscape (Marc Andreessen), Yahoo (Ed Niehaus), Amazon (Steve O'Keefe), and HotWired (Rick Boyce).

Since 2002, Ken's primary focus has been on educating small businesses and boot-strap entrepreneurs.  He is the organizer of the annual well-known and highly acclaimed SYSTEM Seminar for Internet marketers and the creator of the Internet Marketing for Smart Beginners home study course.

Howie Jacobson

Howie is a six-time SYSTEM graduate, a certified SYSTEM Instructor, a marketing coach, and a longtime educator. He's also one of the coaches in System grad Perry Marshall's advanced Internet marketing program.

In addition to his work with the SYSTEM Smart Beginners program, Howie is the author of "Leads into Gold," a direct marketing home study course for small businesses.

Howie is also the author of the best-selling AdWords for Dummies book.

Cindy Kappler (that's me!)

I'm a six-time SYSTEM Seminar graduate and a certified SYSTEM Instructor.

In addition to my work with the SYSTEM Smart Beginners program, I’ve co-authored two Internet marketing products with Yanik Silver - "Web Ad Magic" and "Online Marketing Secrets Uncovered", and developed several niche market products as well.
 

I coach Smart Beginners through our free weekly Smart Beginner Coaching calls and our Smart Beginner coaching website.

I spend my “free time” chasing after my five young children, running my online businesses and serving as the neighborhood chauffeur. For me, Internet marketing is an excellent way to balance being an entrepreneur/business owner and a full-time mom.
 


Why the name Smart Beginners?

First, because it describes the kind of 'newbies' who show up at Ken's System Seminars: smart, enthusiastic, and ready to work hard. The progress these folks make in a short period of time is nothing short of amazing.

Second, beginners who work hard, think smart and do what they learn are the ones who succeed.  The Smart Beginners course is built around making sure you know the fundamental skills needed to succeed online.  It's also built on the premise that you have to take action to see success.  That's why we teach you what to do, show you how to do it and then give you step-by-step actions so you can get it done.

 

What you'll learn in the Smart Beginners Course

We've identified THE FIVE KEY INGREDIENTS that are essential for success in any business online or off, but are missing from virtually every Internet marketing course we've checked out.

Very simply, the reason many people don't succeed in Internet marketing is because they're missing one or more of these key ingredients:

  • KEY INGREDIENT #1: Understanding what the Internet business is really all about

    This is where at least 90% of the people who fail in Internet marketing miss the boat. They spend thousands of dollars and burn countless hours going down dead end streets and blind alleys because they're missing this information. As far as I know, there is no other place to go to get all the content we share in in this course.
     

  • KEY INGREDIENT #2: Knowing how to find and pick the right opportunities

    This is the single most important skill in marketing. Get this right and the rest is easy. Get it wrong and nothing will work.
     

  • KEY INGREDIENT #3: Turning traffic into money and getting the traffic you need

    This single ingredient is probably worth ten times the price of the entire HOME STUDY course. It answers all the basic questions people have about this essential part of Internet marketing.
     

  • KEY INGREDIENT #4: Getting set up with the right tools

    Over half of the questions I get from Internet marketers have to do with tools, which ones to use and how to use them. Smart Beginners will get you started on the right foot and put the right tools in your hands.
     

  • KEY INGREDIENT #5: Putting your progress on auto-pilot

    For a lot of people, running their own business is like having a low paying, high pressure job. It doesn't have to be this way. The key to avoiding this is planning.

    The old saying is true: "If you fail to plan, then you plan to fail." But in this case, we're not talking about traditional business plans. (In fact, you'll learn why a traditional business plan is a waste of time in this business and what to do instead!)
     

From a newbie to a pro in five easy lessons

The Smart Beginners course takes you by the hand and accomplishes all this with you in just five fact-filled, no nonsense, jargon-free lessons.

That's right.

It takes only five sessions to completely transform yourself from a total Internet marketing 'newbie' to a Smart Beginner who is ready and 100% equipped to start making money on the Internet. (In fact, you can even start making money after your very first lesson.)
 

An MBA says: "Two thumbs up."

"I wish that The System Smart Beginners Course was the first info product that I ever purchased. It would have shaved off years of my learning curve. This is a MUST HAVE for any beginners wanting to start the smart way."

-Deric Neufeld, MT
DJN Direct

The System Smart Beginners Course features

The single most important thing you need to know about making
    money online
How to find hungry audiences for your products
How to test your market so you make money from the 'get go'
How to maximize traffic to your site
How to create super high conversion rates

The Internet Marketing for Smart Beginners Home Study Course includes:

  • A comprehensive manual (263 pages, to be exact including a detailed Table of Contents and a Glossary)
  • Five CDs that lay out each step of the process of successful Internet marketing
  • Fifteen videos you play on your PC that show you screen-by-screen exactly how to use the same free and low cost marketing tools that Internet millionaires build fortune-gushing web sites with
  • A step-by-step guide that tells you each action you need to take
  • An invitation to join the elite, super-secret System Club that puts you in touch with some of today's greatest business minds on and off the Internet
  • Access to the Smart Beginners coaching website and the Smart Beginner coaching calls.  You'll find a wealth of information on the coaching website - all of it designed to help you take what you learn in the Smart Beginners course and move to the next level.  The coaching calls keep you up-to-date on Internet strategies and techniques and ensure you have a place to go where you can interact with other people who are doing the same thing your doing and asking many of the same questions you're asking.  

If you want to make dramatic improvements in your business now... if you want to make sure you're getting your Internet business off on the best possible foot with an absolute minimum of wasted time and money, the Smart Beginners course is your best option.

Here are just a few of the things you'll learn from the Smart Beginners course:

The #1 secret ingredient in every successful Internet marketing business - and the one the 'guru's never ever talk about

How to get a crash course in the world's most advanced marketing strategies for less than $100

Why it's just as easy to make a lot of money as it is to make a little (in fact, it's easier.)

The worst kind of products to sell - how to avoid the deadly trap that cripples the income potential of most would be entrepreneurs

The best products to sell online and the secret of how to find them

A simple plan for engineering marketing success - it's so simple that most people overlook it and it's right under their nose

Important ways that the Internet is different from any other business and important ways that it's the same (Some very successful business people have lost millions by not understanding this. On the positive side, beginners who 'get' this have made fast fortunes.)

Why being dumb and lazy is an asset in Internet marketing (Strange, but true)

Twelve simple ways to easily increase the sales or any product or service online or off

The whole story about search engine marketing and pay-per-click advertising. It's the easiest way to make money online if you really know what you're doing. The easiest way to lose money if you don't.

Getting other people to sell for you online - how it really works

The easily corrected mistake that dooms most would-be Internet marketers to failure before they even start

The first thing top Internet marketing pros do before they even dream of investing time or money in a project and why it gives their project a super high success rate

The three fundamental personal characteristics every successful entrepreneur has and how to develop them in yourself

A simple but intensely effective formula for figuring out how to improve the results of your business rapidly

Ways to make money on the Internet without starting your own business

The #1 mistake most Internet marketers make with their traffic

How to find out if there is enough traffic to support your business idea before you start your business (you can use this trick to generate new traffic for existing businesses too.)

The Internet Marketing for Smart Beginners home study course covers everything the other courses, tele-seminars and eBooks leave out

The Smart Beginners course will allow you to get all the fundamentals you need from the comfort and convenience of your own home. You can learn at your own pace and absorb what you need to know to make money online in easy-to-digest, bite-sized pieces.

And, you'll start earning a return on your Smart Beginners investment immediately

One of the biggest concerns we hear from Internet marketers is frustration at the high cost of many products and services.  So we've priced the Smart Beginners course so that it's available to practically anyone who is serious about learning Internet marketing for real.

Not only that, but Ken's doing something that his accountant tells him is crazy. 

Remember when I told you he's the founder of the System Seminar?  It attracts the world's most talented and successful online marketers each year. They come as faculty members to teach and as participants to learn.

The System Seminar is an invitation-only Internet training. But as a Smart Beginner, you're invited and look what Ken is doing...


He's going to rebate 100% of the investment you make in the Smart Beginners course with SYSTEM BUCKS


What are SYSTEM BUCKS?

System Bucks are real, spendable dollars you can use to attend future System Seminars.


Here's how the SYSTEM BUCKS credit system works

1. Sign up for the Smart Beginners Internet Marketing Home Study course

2. Pick either the full pay or the payment plan

3. Every penny you invest in your Smart Beginners course automatically becomes a credit in your SYSTEM BUCKS account which you can apply to any live System training.

By getting the Smart Beginners course you'll not only be advancing your Internet business right now, you'll also be accumulating savings for future System trainings.

In other words, every dollar you spend on the Smart Beginners course will do double duty!

Can you point me to any other investment you can make today that will let one dollar do the work of two? I can't think of one... and that's why I say, you'll get an immediate return on your Smart Beginners investment.
 

Smart Beginners is NOT just for beginners

I don't know what your plans are. You may already have a business on the Internet now and may be looking for more cash. Or may be you are just getting started and want to make sure you get going on the right foot.

Surprisingly, this course has proven to be helpful to both kinds of people. We made sure we stayed on solid ground. No blue sky projections, no technical double talk, no theoretical "what ifs?"

Just the facts and nothing but the facts. How the money is being made - and most important - how you can join the party with maximum speed, minimum hassle, and virtually zero risk.
 

"I've already made over a million dollars online, but The Smart Beginners Course opened my eyes and taught me a lot"

"Thank you for The System Smart Beginners Course. It puts together quality information that cuts through all of the Internet hype and gets right down to the core of what is actually important to succeed.

Our firm made more than 7 figures off of Ebay alone last year and despite doing that well on the Internet I am embarrassed to say that we did not do any Internet marketing outside of the online auctions.

The reason that we neglected to expand our business is because of the lack of real concise information that we could trust. As a busy business owner with very little time on my hands I simply could not afford to waste time with information that we could not trust.

We feel confident that by utilizing the techniques in The System Smart Beginners Course we should be able to double or triple our existing sales figures. It boils down the skills required to succeed and simplifies the entire process of Internet marketing.

- Scott Zetlan, FL
Fitness Bargains

There will be many personal fortunes made in the next few years on the Internet. Unlike the razzle-dazzle hype-driven "dotcoms" of the "go go" 90s, these will be quiet, solid fortunes that won't disappear with the first stiff breeze.

But that's not the only reason for mastering the Internet business.

Unlike any other business I know, the Internet gives you the option of building a business around your life style.

Some of my colleagues are highly ambitious and are building empires for themselves complete with big staffs, offices and even their own warehouses.

Or you can take a laid back approach and be content with a simple, easy-to-run business that gives you plenty of time to goof off without taking a pay cut.

If you're a mom like me, you can give up your 9 to 5 job and work from home when the kids are at school or tucked snugly into bed. 

It's a nice decision to be able to make.

Don't Forget the FREE Smart Beginner
Coaching Calls

What would it be worth to you and your business to have a coach by your side, giving you tips and advice, and answering your questions as you set up and grow your online business?

As a Smart Beginner, you're invited to participate in our Smart Beginner coaching calls.  During each call, we answer your questions and we share new tactics and strategies that will help you grow your business even faster.  You'll get access to future calls AND access to all of the recordings and presentations that have already been done.  Just log into the Smart Beginner Coaching site and the information is at your fingertips.  

I run the calls and present the information myself or invite a guest expert to share their expertise and knowledge.  To date, we've held 28 coaching calls so there's a wealth of information waiting for you in addition to what you'll find in the Smart Beginners course. 

Here's what other Smart Beginners have to say about the Smart Beginner Coaching calls:

 

"It is great to hear that I am not the
only one that is trying to learn a
bunch of this info."

"I learn what others are interested in and learn that many of the questions they have, I also have. Most of the calls that took place were recorded and I was able to listen to them a number of times before I was actually able to get on a call. It is great to hear that I am not the only one that is trying to learn a bunch of this info.”

- Robin Murray
Powell River BC Canada
www.westviewhomeandyard.com

 


“Cindy gives great information and
tips to help you be wiser about your internet marketing."

“Cindy gives great information and tips to help you be wiser about your internet marketing. One tip she said was to always document any process that takes a few steps so when you need to do it again you'll easily know what you did. Honestly, I haven't done this, but intend to as I've already forgotten how I've done certain things. Her suggestions on keyword research were helpful too. I intend to follow through on them.”

- Michael Neuendorff
Seminar Leader & Consultant, MNK Group www.debtfreerevolution.com

 


"
Cindy, and the camaraderie,
is very motivating!"

"Cindy is thorough. She does an excellent job of preparing for each call. She has changed the format a little, which works well, and she picks good topics for focus. Cindy explains everything in "wannabe-geek" terms that are easy to understand. She does an amazing job with questions, always researching answers to share more info later. Cindy, and the camaraderie, is very motivating! These coaching calls could not have come at a better time in my life & career! Thank You, Cindy, for your hard work and for dedicating your Saturdays to us beginners!”

- Nina Schnipper
www.PainFreeU.com

On the Smart Beginners Coaching site, you'll find recordings, Powerpoint presentations and PDF documents containing detailed, step-by-step information about creating an ebook, adding audio to your website, driving traffic with articles, copywriting and much much more. 

Once you get the fundamentals down, the materials on the Smart Beginners Coaching site will keep you moving at a fast and easy pace.   

One More Bonus...

It's important to me that when you make an investment in the Smart Beginners course, I make an investment in you.  Starting the second week of February, the first Smart Beginners Fast Track coaching program begins.  As a Smart Beginner there is no charge to participate.  You'll be invited to six weekly teleconference calls. Prior to each call, you'll receive an assignment that follows right along with you're learning in the Smart Beginners course.  During the teleconference, I'll review the assignment and answer your questions. 

Then, I'll be holding your feet to the fire to get your assignment done. 

What does getting your assignment done mean to you?  It means you are taking the steps you need to take to get your online business up and running or moving to the next level.

I will do everything I can to help you succeed. 

Why would I do this?  Honestly, I've been where you are and it isn't necessarily fun.  But I've been fortunate and I know it -- when I needed help, someone who knew more than I did was always willing to give me their time and their advice.  I believe what goes around comes around.  So, it's time for me to repay the folks who willingly helped my by doing the same for you.  

No one can guarantee your success, especially in the wild and woolly world of the Internet, but I can and do guarantee that this program is like nothing you've ever seen before.

It is deeper, broader, more detailed, more wide ranging, more practical and more immediately useable than anything on the market today.

That's a pretty strong claim so let me back it up with something real: money.

Obviously this course comes with the usual 30 day money back guarantee. Hey, I'm no hero, that's the law. But let me sweeten the deal a little to make sure that...


You won't be risking a thing - I will

Here's the deal:

If in the next year, you come across anything related to Internet marketing "how to" that beats the contents of this course for value, thoroughness and usefulness, I'll refund your money cheerfully in full.

That's a one year guarantee.

And I know I can afford to make it...because I already know how well this course works in the real world.

Before the Smart Beginners course was made available to the general public, it was quietly made available for sale to nearly one hundred friends, colleagues, and clients. They were asked to put the course through a "test run" before we dared to unleash it with such an outrageous, unprecedented guarantee.

Our return rate so far: zero percent.

On the other hand, many of them e-mailed, faxed, telephoned or mailed in a testimonial without even being asked. In fact, one out of every five. If you've ever sold anything in your life, you know that that just doesn't happen very often with any product.

 

"Detailed, clear, easy-to-follow"


"Within a week of launching my site subscribers were signing up for my e-zine. The detailed, clear and easy-to-follow information in The System Smart Beginners Course about how to precisely define your market and make Google ads and autoresponders really work is invaluable.

The Smart Beginners Course makes it easy to implement ideas that really work. No jargon, no tekkie-speak and no down-the-nose patronizing; just plain easy-to-understand English.

- David Ferrers,
United Kingdom
www.the-golf-bandit.com

 

"Turned a $69.00 ad into
$1,436.78 profits"
 

"I used Ken's methods that he outlines in the System Smart Beginners Course to develop a low-cost way to attract customers to my roofing business.

Ken's idea of urgency and finding the right market lead me to invest a total of $69, got a response rate of 5.2% and earned $1,436.78 and best yet had 7 new roofing jobs this Spring from the customers I met last Fall!! I was hoping to break even but the response was better than I had expected!!"

- Larry Sullivan
Amherst,N.Y.

 

"The first lesson paid
for the whole course"

"I have finished The System Smart Beginners Course.

Just following the guidelines in the first lesson has brought me business.

I don't even have a decent website yet. However, I really "get" that a website is useless with out the basic business and marketing fundamentals that Ken has elegantly "hammered" into my head. Best of all, thanks to Ken I know exactly what to do next."

- John Gallagher
Hamilton, Ontario


If you've ever had even the slightest inkling that there might be an opportunity for you on the Internet, this program will do more to help you turn that dream into a reality that anything else I know of. I guarantee it.

To your success,

Cindy Kappler, co-creator 
Smart Beginners Internet Marketing Home Study Course

P.S. Why is this program being made available at such a reasonable price when others that offer much less are are so expensive? Purely selfish reasons I assure you. I like having customers for life.

 

P.P.S. Remember, every dollar you invest in the The Smart Beginners Home Study Course becomes a SYSTEM BUCKS credit that you can apply dollar-for-dollar against tuition to future System Seminars.

 

"On track and thorough"

"I am a 6-figure, successful Executive Recruiter. I have been inundated with Internet strategies, ezines and information products on marketing, copy writing, and Internet marketing from well-known professionals but did not know where to begin. As a beginner, I was absolutely overwhelmed.

The Smart Beginners Course was the most I had paid for an information product, by far. However, I did not blink about getting it. I felt if Ken couldn't make the material clear and simple, no one could.

Immediately upon reviewing my Smart Beginners Course I knew that this was the program for me, and that I got my monies worth. It really delivered.

Ken has excellent teachers as part of his program, and he kept the teachers on track. Ken never assumed you knew something. He always had the material explained clearly and thoroughly.

I am now, with confidence, beginning to build my successful online businesses."

- Norman Lieberman, MBA, CA